Changing the News & Broadcasting Landscape with Cinematic VR from Jaunt
Have you ever wondered how it will feel if you can experience the news itself? In April 2014, Jaunt, a virtual reality company in Palo Alto, has been visited by the John S. Knight Journalism fellows from Stanford. During the session, Jaunt CEO and founder, Jens Christensen, has shared his view and vision on the future of virtual reality in the news and broadcasting industry and how the technology can change the industry landscape.
With the Jaunt system, it can place or put the users in the center of the news, virtually, for example the natural disaster scene such as flood or the demonstration or riot event. It is like you are being transported instantly from your living room to the news scene and you can turn your head around and feel like you are there and watching it live. At Jaunt, they used the term “Cinematic VR” to describe this whole immersive experience.
This is made possible by using the spherical camera system that can take the 3D stereoscopic video in every direction covering most of the 360-degree area. Furthermore, with the 3D sound-field microphones, it can boost the auditory experience as well. At Jaunt, they used the highly popular Oculus Rift as the virtual reality goggles. Perhaps, soon it can also work with other headgear such as Sony’s Project Morpheus.
|Jaunt Spherical Camera used to capture the 3D Stereoscopic Video|
To add, one of the British broadcasting company, British Sky Broadcasting (BSkyB), is one of Jaunt’s investor where one of them is Jaunt’s Board of Directors. His name is Stuart Murphy. This really shows that there is bright future and potential for the use of virtual reality technology in news and broadcasting industry. However, in film industry especially, the challenge with this 3D concept is how to hide the directors and the crew so they are out of sight.
The one moment that I want to feel like I was there is during the landing of human being on Mars. I really hope that the Mars One initiative will consider to use this immersive media to capture the whole feeling and experience walking on Mars. For more info, you can read it at:
1) The Jaunt Offical Website.
2) “A new medium: how virtual reality can change the news” from John S. Knight Journalism Fellowships at Stanford.
3) “Jaunt wants to make virtual reality a platform for beautiful, immersive cinema” from Gigaom.