VR in Healthcare by White Rhino Help Raise NBI Awareness to Detect Bladder Cancer & Tumors
Virtual Reality is being used in healthcare to raise the awareness on new and emerging technologies, including for a new technology that is making hard to find cancerous lesions easier to detect.
White Rhino, a marketing agency specializing in healthcare and B2B, has partnered with Olympus Medical to create a virtual reality experience where the viewer goes inside a simulation of a human bladder to detect potentially cancerous lesions. Olympus is a Japanese company which manufacture optics, imaging and repography products. It is also a well known and popular brand for cameras.
Disclaimer: the virtual reality app is not being used in the diagnosis of cancer treatment. It is a simulation of how the Olympus technology can help doctors in a clinical setting.
How does the Olympus technology work?
Urologists use a device called a cystoscope to look for the cancer or tumor. A cystoscope is a small and thin tube with a camera and light on the end. Typically, urologists use white light imaging technology in the cystoscope to find the cancer. Now, the latest Olympus cystoscopes also equipped with the Narrow Band Imaging (NBI) technique to enhance the visualization and make it easier to see potentially cancerous tumors. However, most urologists are not aware of the NBI capability that is already built in to their cystoscope, so White Rhino and Olympus are using VR to help raise more awareness of the NBI capabilities they have available to them.
What happens in the virtual reality simulation?
White Rhino created a virtual reality experience for the doctors to go inside a simulated human bladder as a gamified experience where users ‘zap’ lesions they detect. Users can simulate turning on Olympus’ NBI technique to enhance their ability to see the lesions. The final score is based on the number of tumors that you are able to identify. If you have the top score – you’re an NBI Ninja. It looks like a fun approach to raise awareness for the new technology.
By allowing doctors to experience first-hand the difference between using the regular white light and NBI technology, the virtual reality simulation created by White Rhino helps doctors appreciate the beauty of NBI. For more info, you can visit:
1) White Rhino work on Virtual Reality.
2) “Urologists Practice Spotting Tumors With Virtual Reality Technology” from CBS Boston.